A responsabilidade social das organizações: o caso da Empresa Sound City, LDA

Abstract

Investments in Environmental Management and the awareness of Responsibility By companies are aspects that strengthen the positive image of organizations vis-à-vis the markets in which they operate, their employees, competitors and Providers. In this context, this work uses a case study carried out in the company SOUNDY CITY to analyze the impact of environmental management and responsibility in the Mozambican business environment, and specifically to analyze the impact of environmental management and social responsibility policy of the company SOUND CITY, LDA, in promoting the competitive advantage of the market. The research was carried out firstly with the employees of the company SOUND CITY, LDA to define the level of knowledge of Environmental Management projects and Social Responsibility that they had and what their real involvement in these projects. Then, a second survey was carried out with pre-paid customers. selected in the last sixty (60) days, to identify the degree of disclosure of projects by officials and how important these projects are for the company's customers, with a view to validating the hypotheses. The research concluded that: Ø The vast majority of employees have knowledge of the company's policy company and its projects, they consider important, but they do not have a involvement in their effective actions compatible with the level of knowledge and with the importance they attach; Ø Regarding the opinion of the surveyed customers, it appears that the policy of Social Responsibility and Environmental Management is not being widespread in its fullness. Customers seek SOUND CITY, LDA motivated by quality services and products they offer, however, do not have enough knowledge about the company's projects and, in general, consider social and environmental actions as a differential for the company.(TRADUÇÃO NOSSA)