Sistema de gestão de conteúdos em outdoors digitais, caso de estudo: Dalima

Abstract

Content management on digital billboards plays a crucial role in companies' communication strategy, being essential to ensure the integrity and reliability of information about billboard occupancy. However, the manual process currently used at Dalima presents significant challenges, namely incorrect data entry, omission of clients, and accidental changes to information, compromising the accuracy and reliability of the data. This work aims to develop a content management system for digital billboards that reduces human intervention in the registration and updating of information, ensuring greater efficiency, transparency, and reliability in the content management of Dalima's digital billboards. To achieve this objective, an analysis of existing processes was carried out, identifying critical points and opportunities for improvement. The methodology adopted includes document analysis, requirements gathering, development, and validation of the proposed system. Software development depends on the chosen methodology, as this ensures consistency between requirements and the final solution. In the academic field, the term methodology is often used incorrectly, and should be understood as a set of procedures for generating knowledge. This work adopts a scientific, applied, and qualitative research approach to analyze the current content management process at Dalima. It identifies that the use of Excel leads to manual errors and a lack of reliability, justifying the creation of a computerized system. Data collection is based on document analysis and participant observation, allowing for a deep understanding of the studied context. The solution presented consists of an automated system that centralizes information on the occupancy of digital panels, reducing manual errors and allowing real-time access by the collaborators involved in decision-making. The implementation of this system improves data accuracy, optimizes the management of advertising campaigns, and ensures the integrity of information, contributing to a more efficient decision-making process based on reliable data(TRADUÇÃO NOSSA)