Texlom, S.A : estratégia para viabilizaçao e desenvolvimento

Abstract

Living beings are in their essence naturally changeable, for every day growth or atrophy is an important change in the development of life. However, this intrinsic change disturbs them less than changes in their environment. Organisations behave in a similar way; they grow, atrophy and are disturbed by changes in the environment. These changes in the environment are extremely varied and encompass a set of factors such as political, economic, legal, social and technological conditions which constitute in themselves a cultural change of the environment that interacts deeply with the organisation, since they generate contingencies, threats, restrictions, pressures and opportunities that change continuously. These factors generate a general instability that is accentuated by the presence of other factors of a more specific nature, such as the growing limitation and scarcity of resources necessary to ensure the inputs required by the company and market competition that demands better quality and more expensive products. On the other hand, the development of the organisation itself creates different conditions, day by day, which alter its operation. The deterioration of the machinery, the difficulty of technological adaptation, the growing aspirations of human resources at different levels, create conditions of change that are difficult for the organisation to assimilate. The need to adapt the organisation to the changing conditions of the environment is so imperative, not only for development and growth but also for the organisation to survive. This need to adapt needs to have clear and well-defined objectives,which translates into the formulation of a desired future state on the basis of current actual conditions. This is planning.