Impacto do mkarketing interno sobre a motivação dos funcionários: o caso da Tecnel Service, Lda

Abstract

The present study aims to analyze the influence of internal marketing activities on the motivation of Tecnel Service, Lda employees. Specifically, the intention is to characterize internal marketing at Tecnel Service, Lda, describing its activities and instruments, showing the relationship of the company's internal marketing activities and the motivation of its workers and assess the impact of internal marketing on satisfaction Tecnel Service, Lda. To achieve the aforementioned objectives, a case study was used, through research exploratory and descriptive. The variables analyzed were the internal marketing activities Tecnel Service, Lda namely, the personnel management tools, the training and internal communication, and motivation at work. For the collection of primary data, a bibliographic and documentary survey was carried out based on bibliographic material related to the topic of study, as well as documents Tecnel Service, Lda. Primary data were collected based on interviews and questionnaires addressed to studied sample. Subsequently, the collected data were grouped in tables of frequency distribution, and represented graphically in the form of a bar graph, with aid of the Microsoft Excel computer program. Based on the percentage indicators, it was The analysis of the research results was made. The survey results confirmed that internal marketing has a positive influence on the motivation levels of the employees of the company under study, the activities being most influential are the personnel management training and tools(TRADUÇÃO NOSSA)