Gestão estratégica: análise do meio envolvente empresarial da Custódio Construções, Lda

Abstract

The construction sector in Mozambique suffers from the effects of enormous growth in recent times, since the peace agreements in Mozambique until then. That is why, it is considered relevant to know the environment in which companies in this sector operate. In this work we evaluate the variables of the contextual environment and transaction that influence the company Custódio Construções Lda., in view of its strategic positioning in the construction sector. The work was produced based on Descriptive Research, through data collection, explanation and interpretation of phenomena. The collection of information was through the bibliographic research, questionnaire and interview, as well as the case study in the company Custódio Construções Lda., In view of the possibility of better understanding your operation. Custódio Construções Lda., Is a private national company that has survived the environment of great changes thanks to its production units namely: shipyard, metalwork and carpentry, it is not ambitious in terms of market intervention, what should bet on market diversification through the opening of new delegations thereby broadening the definition of their vision. But, even though in the scope of its creation, it has chosen to operate only in the province of Maputo and is currently trying to extend to the provinces of Gaza and Zambézia, these attitudes were not previously planned with activities, plans, goals and periods just followed the opportunities. The company should profit from services such as shipyard, carpentry, metalwork through a strategic dimension - diversification - offering a new business to third parties related company.((TRADUÇÃO NOSSA) )