A importância da gestão estratégica nas pequenas e médias empresas Moçambicanas

Abstract

This research aims to analyze the importance of Strategic Management in Small and Medium Maputo City Companies and check if the strategies they use allow gain competitive advantage. The survey was carried out between the months of July and August this year in thirty small and medium-sized companies, where companies were stratified small and medium-sized enterprises. The research method used was bibliographic and of the field having used a non-probabilistic sample. The software used was SPSS - Statistical Package for Social Sciences as well as the Windows Excel operating program 2007. The results found were that Small and Medium Enterprises in the City of Maputo adopt Strategic Management as a way to face the vicissitudes of the market, stabilize in it and become competitive. The main limitation of the present work is considering that the environment is dynamic, the results presented here have temporary validity, so more space opens up for more research. (TRADUÇÃO NOSSA )