Análise dos factores, que concorrem para a captação de estudantes nas escolas privadas:estudo de caso da Escola Primária Arco-Íris, Cidade da Matola, Província de Maputo (2021-2022)

Abstract

Attracting students has become a concern for institutions as a whole, with particular emphasis on private institutions that, in order to guarantee their livelihood depend on the payment of monthly rents by students. With this search, it is intended to know the factors that contribute to attracting students in Rainbow Elementary School. To this end, the following objectives were defined specific: identify the factors that contribute to attracting students in Rainbow Primary School; describe the impact of factors on student enrollment from Arco-Iris Primary School; and discuss the role of managers at the Arco- Iris in attracting students. As for the methodology, the study adopted the approach of qualitative nature regarding the approach, basic research, regarding the nature, research exploratory in terms of objectives and case study in terms of procedures. To the data collection, semi-structured interview techniques and the quiz. The sample consisted of eighteen (18) elements, of which ten (10) guardians, one (1) representative of the School Board and seven (7) professors selected based on the convenience sampling criterion. The data obtained reveal that for survival in the private educational market, schools must redouble efforts in order to guarantee not only the retention of students, but also attracting new students. The Rainbow Primary School has implemented several strategies with a view to guaranteeing the attraction of students, such as: price accessible, quality education, modernized and duly equipped, teacher-to-student ratio conducive to learning. With regard to the paper of the school manager to ensure the capture, retention and loyalty of students in the organization, it is necessary to follow four basic strategy options: technical quality; pricing strategy; image strategy and service strategy. To the educational institutions, from the moment they are considered organizations that maintain contacts with a given market, they will also be committing with the application of marketing to reach its objectives that are nothing more than satisfy its customers in the best possible way and efficiently and, therefore obtain resources.