Concorrência e estratégias competitivas estudo de caso: a Moçambique Celular (mCel)

Abstract

0 study seeks to identify mCel's competitors and the main strategies implemented by the mobile telephony company mCel in the period from 2002 to 2005 to face such competitors. The paper is divided into three parts, being part 1 the Introduction, part II covers the literature review. Part III presents the data collected, discussion of the issues, conclusions and recommendations. In order to materialize the case study, we resorted to bibliographic, documental and field research carried out through interviews with the employees of the institution under study. The conclusions of the study point to the fact that there are several competitors of mCel and that mCel uses a wide range of strategies to face such competitors. It is therefore recommended that strategies be adopted that can maximize mCel's long term objectives, including the adoption of the generic overhead cost leadership strategy to mitigate the effects of control and inspection system weaknesses in the marketing of cell phones and offering the ability to make and receive calls without time restriction. (TRADUÇÃO NOSSA)