Aplicação web para a personalização e venda de artigos: estudo de caso Tsakissa, Lda

Abstract

The advancement of Information and Communication Technologies (ICTs), coupled with the growing expansion of the Internet, has driven significant transformations in global commerce, providing more convenience, flexibility and efficiency in the relationships between companies and customers. In Mozambique, although digital commerce is still in its early stages, its development is promising, especially in urban areas. This evolution creates unique opportunities for micro, small, and medium-sized enterprises that want to modernize their operations and reach new audiences, while facing challenges such as high operating costs and logistical limitations. This paper proposes the development of a web application for the customization and sale of items, with the aim of optimizing the buying and selling processes, improving the consumer experience, and offering a scalable and secure solution for companies. The platform will allow for the centralization of operations, cost reduction, increased customization, and greater visibility for businesses. The research included interviews, direct observation, surveys, and document analysis at companies in Maputo that sell personalized items in person. Among the results, it was identified that the current retail model faces problems of inefficiency, lack of inventory control, and difficulty in meeting customization demands. The proposal aims to address these gaps through an innovative technological solution aligned with the needs of the local market, increasing the competitiveness of companies and promoting the inclusion of small entrepreneurs. (TRADUÇAO NOSSA)