Convivências e estratégias de angariação de clientes, entre lavadores de carro na Praça de Touros Monumental na Cidade de Maputo

Abstract

The present study analyzes the coexistence and strategies of attracting clients among car washers in the monumental bullring. The subject in the literature is discussed from the perspective of relationship marketing, which looks at infrastructure reforms structures, mix of products and services, advertising, promotions, organizational climate, agreements, customer service, customer appreciation and communication as strategies for attract / win and retain customers. In this way, it loses sight of coexistence and other strategies for attracting or winning customers. From an ethnographic study on the daily lives of car washers, I realized that car washers live in situations of distrust, disobedience and manipulation; the manual washers will provide services in the workshops and in turn the car wash workshop staff will also provide services at workshops where work, and other times they will wash the car manually, on the other hand the car washers cars make fun of each other; they go to other workshops to win customers and workshop washers pay manual washers to call customers. In this case of competitiveness some customers do the opposite exercise in relation to the washers of cars, they tend to go to workshops or places that want to wash their car even when the washers make fun of each other in their presence. The results of this research, allow to differentiate from the studies carried out in the area of Marketing and makes it possible to explore other practices of fundraising strategies customers.(TRADUÇÃO NOSSA)