Consumismo como catalisador da exclusão social: uma reflexão sobre a repercussão da sociedade de consumo em Zygmunt Bauman

Abstract

This monograph deals with the theme: Consumerism as a catalyst for social exclusion: a reflection on the repercussions of consumer society in Zygmunt Bauman. The problem addressed lies in articulating how the phenomenon of unbridled consumption, propagated in consumer society, leads to social exclusion. Thus, the monograph raises the following research question: how does consumerism act as a catalyst for social exclusion in consumer society? The monograph has as its general objective to reflect on how consumerism acts as a catalyst for social exclusion in consumer society in Zygmunt Bauman. The specific objectives are: (i) to contextualize the emergence and rise of consumer society; (ii) to explain how consumerism generates social exclusion in consumer society; (iii) to present Bauman's proposal regarding the scenario of social exclusion in consumer society. The motivation for writing this monograph lies in the need to understand how the phenomenon of consumption, which initially aimed to include classes that did not have the means to consume, has become a segregationist logic that excludes some members of society. The thesis of this monograph indicates that consumerism in the consumer society described by Bauman catalyzes social exclusion. By questioning its members as consumers, the consumer society condemns flawed consumers who are unable to adapt to the logic of consumption propagated by it. The methodology used was a bibliographical review, with the help of the textual and dialectical hermeneutic technique. The monograph is divided into three chapters. The first contextualizes the emergence and rise of the consumer society. The second explains the relationship between consumerism and social exclusion in the consumer society. And the third presents Zygmunt Bauman's proposal in response to the scenario of social exclusion in the consumer society(TRADUÇÃO NOSSA)