Comunicação pública e cidadania: uma análise da comunicação usada pelo CMCM com os vendedores informais para sua retirada nos passeios da baixa da cidade em 2020-2021

Abstract

The present study has as its theme public communication and citizenship: an analysis of the communication used by the municipal council of the city of Maputo with informal vendors for their removal on the city's downtown sidewalks in 2020 to 2021. Communication is a process of great importance. relevance since the construction of the institutional image will depend on the company's ability to maintain effective communication with its internal and external audiences. The general objective of the present study is to understand the communication practices of the municipal council of the city of Maputo, during the period under study, when the informal vendors were removed from downtown Maputo, and the specific ones, in the description of the communication practices used by the CMCM, indication of the main communication strategies used by CMCM when removing vendors from downtown Maputo, as well as evaluating the efficiency of CMCM's communication practices, for removing informal vendors from downtown Maputo during the period in question . The methodology used was bibliographical and field research, where a sample of one hundred and twenty (120) informal sellers was selected and submitted to a questionnaire containing sixteen (16) objective questions, and one (1) representative of the municipal council of the city of Maputo who participated in an interview. It is concluded through this study that the communication used by the municipal council of the city of Maputo to remove the vendors was not efficient, as there was resistance on the part of the vendors to remove themselves from the sidewalks in the city's downtown, despite the great Some of them stated that they did not have access to information and were surprised by an ultimatum followed by the coercive withdrawal process.