O uso das redes sociais como meio de angariação e fedelização de clientes,caso de estudo: Bemugis Place-Santa Maria

Abstract

Social networks have become a major sales platform and a platform for providing information about businesses to individuals and companies, with a geographic reach of potential customers. Consumers have several alternatives for purchasing goods and services, with social networks allowing them to choose the best one for them without having to contact the supplier or provider, and they are increasingly demanding when selecting the product or the supplier. Social networks in their variety, from WhatsApp, Facebook and Instagram, are very useful for the Bemugis Place tourist resort, as they allow greater dissemination of its services and invade the daily lives of users, of the networks, suggesting, enticing and providing them with alternatives regarding the offers. In this context, the general objective of the work consists of reflecting on the adherence to Bemugis Place tourist packages, the specific objectives are: as well as in the process of attracting new customers. In terms of methodology and collection of sources, a bibliographical research was carried out, as well as interviews with those responsible for the marketing area of ​​Bemugis Place. The customer segmentation is classified into national and foreign tourists using social networks to research tourist resorts. The results showed that there is a wide range of customers who use social networks to appreciate the services, prices and offers provided by Bemugis Place, due to the abundance of Lodges. Certainly, potential customers of the tourist establishment find in social networks the database for their first experience before visiting the place, as well as a channel for sharing information with third parties about the place and their experiences.(TRADUÇÃO NOSSA)