Comunicação organizacional interna como motor do desenvolvimento das acções na Medimport

Abstract

Companies, in general, seek excellence, and as the market is increasingly competitive, there is a need to strengthen relationships. One of the resources is internal communication, which is fundamental to the organization's efficiency in obtaining the results proposed by the company as well as communication between the institution and its internal public. The aim of this study is to analyze internal communication in the company MEDIMPORT as an undertaking to develop actions aimed at building employee loyalty in order to achieve objectives. And this research was driven by the following question: How can Internal Communication at MEDIMPORT be used as a driver for the Development of Actions that can achieve the company's objectives? To answer the question, a content analysis was carried out, guided by bibliographical research, qualitative and quantitative analysis with a sample of 70 respondents, 60 of whom are employees and 10 are bosses, meaning they represent the top. The study concludes that, There is no internal communication policy at the company Medimport according to the survey, but although there is no such internal communication policy, management does everything to ensure there is a healthy interaction between its employees and with the top, in order to achieve the company's objectives, in a current market.