Propósta de implementacao de evento gastronomico para incremento de recitas do The Matola Hotel

Abstract

This Development Project aims to propose the implementation of the gastronomic event for increase in revenue at The Matola Hotel and this theme arises due to the fact that the enterprise is not holding an event gastronomic as a way of diversifying the hotel product and consequently increasing revenue. However, based on bibliographical research, works that deal with events were consulted and, subsequently, a focalii.action. From the point of view of nature, research is applied, as it aims to generate knowledge for practical application aimed at solving specific problems, as is the case of the topic under study. Regarding the restaurant at The Matola Hotel, has a dining room that can be used to hold an event gastronomic. On some occasions, the restaurant closes to the public to serve staff participating in conferences, which means that guests do not eat at the hotel. This situation has affected sales due to the fact that the idea can be conveyed that the restaurant only provides meals at conferences. In this path, the organization of events has increasingly stood out in tourist developments, but despite this It was found that at The Matola Hotel there is no diversification of events, as the only events that take place are are conferences, weddings, birthdays and space rentals. Another fact, it was noted that there is no holding of events by the hotel's own management, which has influenced the low revenue collection. Therefore, with a view to solving the problem, the following procedures or actions are proposed: Main actions of the event; Physical conditions of the event location; Team constitution; Budget preparation; Identification of partners and sponsors; Preparation and implementation of marketing actions. With these actions we aim to achieve the following results: Promotion of the enterprise; Increased revenue; Capture. (TRADUÇÃO NOSSA)