Estratégia de gestão da sanzonalidade no Parque Nacional do Arquipélago de Bazaruto

Abstract

Tourist seasonality is defined as differences in demand for services and products tourist attractions during different seasons and throughout the year, segmenting the seasons into high, medium and low. THE research has as its central objective Evaluating seasonality management strategies in the PNAB, not Despite the motivation for studying the topic, there is a need to protect the direction of tourism in the PNAB in the face of fluctuations in tourist demand at certain times, identifying ways of managing tourism seasonality, taking as a specific case the fluctuations in the PNAB. Trying to understand the changes consumer behavior in response to demand. Therefore, we intend to evaluate management strategies for tourist seasonality in favor of the sustainability and balance of PNAB's tourist flow. Relatively the methodological approach to research is characterized as qualitative research. As for the objectives, Classified as exploratory research, descriptive, explanatory and statistics for the analysis and writing of data collected through technical procedures such as bibliographic review; preparation of field work; data collection; analysis interpretation and data processing, preparation of the final report using an interview and observation guide. Based on thePNAB's tourist potential, it was possible to identify that the types of tourism offered in the destination are: ecotourism, sun and beach tourism, culture, studies and business tourism, it was found that seasonality exists in this destination, caused by several factors, the main factor for this phenomenon is natural. Regarding management strategies, the main strategies used are: Marketing, exhibitions and tourism fairs and price reductions in low season.(Tradução Nossa)