Papel das agências de viagens como fonte de Informação aos turistas que visitam a cidade Inhambane

Abstract

The city of Inhambane is one of the best tourist destinations in Mozambique, mainly for practice of cultural tourism, and sun-beach. Therefore, there are still no studies that reveal the source of information from tourists who visit the city of Inhambane, as well as those who analyze the factors that influence the choice of these sources. Knowledge of these characteristics is fundamentally important to know the profile of your target audience, developing a dissemination strategy information on the city of Inhambane as a tourist destination. The present work aims to objectives: Identify the profile of tourists who use travel agencies as a source of acquisition of information who visit the city of Inhambane, Analyze the sources of acquisition of information information for tourists visiting the city of Inhambane, Identify the factors that influence the choice of travel agencies as a source of information acquisition for tourists visiting the city ​​of Inhambane. To carry out this work, the questionnaire was applied to tourists, who visited the city of Inhambane during the months of November to December 2023. results indicated that tourists who visit the city Inhambane use travel agencies as a source of information and it was found that there are some factors that influence the choice of travel agencies as a source of information. The results obtained allowed us to identify aspects to be maintained or improved, to improve the image of the city of Inhambane as a destination tourism in the dissemination of information. (Tradução Nossa)