Influência da mídia electrónica na promoção de potencialidades turísticas no município de Inhambane

Abstract

This work addresses the influence of electronic media in promoting tourist potential in the Municipality of Inhambane. To carry out this study, we opted for bibliographical research and field, using the interview guide made available via email, as well as deliveries direct. The objective was to analyze the influence of electronic media in promoting the potential tourist attractions in that municipality. The study highlights a significant deficiency in the promotion of tourist potential on radio and television in the municipality of Inhambane. Furthermore, it highlights the concern with the influence of the media in promoting these potentialities. In another aspect of the research, the the challenges associated with the management of mass and interpersonal media, within the scope of information and communication. This is part of education and knowledge about the space that surrounds us, being one of the factors motivators for promoting tourism potential in the Municipality of Inhambane.(Tradução Nossa)