Percepção dos turistas em relação ao uso do instagram como fonte de informação turística no Município de Inhambane: o caso Praia de Tofo.

Abstract

Tofo Beach, located in the Municipality of Inhambane, is one of the most visited tourist destinations in Mozambique and attracts tourists from many countries around the world. Despite the growing use of Instagram as a tool to obtain information about tourist destinations, there is a significant gap in understanding how tourists use the Instagram for information about Tofo Beach. This gap is evidenced by the lack of studies focused in this particular destination, therefore, it is extremely important to understand tourists regarding the use of Instagram as a source of tourist information, as it can help providers of tourist products about how to optimize your digital presence and communication with tourists, taking advantage of Instagram as a tool to improve the visibility and attractiveness of the destination. The present research aims to specific: Describe the profile of tourists who use Instgram on Tofo Beach; Measure the frequency of use of the Instagram as a means of acquiring tourist information and describe the factors that influence the use of Instagram as a source of tourist information in Praia do Tofo. To carry out this research, we used a qualitative approach and questionnaires aimed at tourists and managers of tourist establishments, and the research revealed that although tourists use Instagram, many do not use it to obtain information about travel, and it was found that there are some factors that influence its use. Furthermore, managers face challenges to reach your target audience through Instagram. The results indicated that Instagram, despite be widely used, it is not the main source of tourist information for most tourists, and that Tourist establishment managers need to improve their digital marketing strategies to maximize the effectiveness of the platform. These findings are essential for developing marketing strategies more effective digital channels, allowing a digital presence and communication with tourists at Praia do Tofo. (TRADUÇÃO NOSSA)