Avaliação do grau de satisfação dos visitantes da Fortaleza de Maputo

Abstract

Customer satisfaction has a positive effect on the profitability of a tourist destination. Several studies conducted in different countries point to service quality and perceived value as the main attributes that affect customer satisfaction with tourism services. The main objective of the research is to assess the level of satisfaction of visitors to the Maputo Fortress. The interest arises due to the growth of tourism in the area and the diversity of visitors each year, which provides a possible interaction between different audiences and the need to adopt effective strategies for managing long-term relationships with visitors. The methodological procedures were bibliographical and documentary research, and field research. Through the application of questionnaires, prepared on a Likert scale, it was possible to assess the level of satisfaction of these visitors. In view of this, the results of this research indicate that visitors to the Maputo Fortress have a high level of satisfaction in general, which denotes excellence in heritage management.(TRADUÇÃO NOSSA)