Avaliação do perfil e grau de satisfação dos turista que visitam a estacão central de Maputo

Abstract

Tourism is considered the third most important economic activity worldwide. It has become so important in the contemporary world that, in recent years, there has been a greater scientific and technical interest in this phenomenon, with a major advance in advertising related to tourism and its modalities. Tourist satisfaction results in “an increase in repeat visits and sharpens the desire to recommend the destination to others”. Maputo Central Station is a symbol of Mozambique’s rich history and cultural heritage. It is important to note that studies of this nature are not yet frequently carried out, revealing the satisfaction of tourists who visit places of tourist interest, in particular Maputo Central Station. Knowledge of the characteristics of tourists who visit destinations is essential to understand the profile of the target audience, to also facilitate the development of tourist packages suited to the needs of the tourist. This work has the following objectives: To assess the profile and level of satisfaction of tourists who visited the Maputo Central Station heritage site in the period prior to the pandemic. This study was carried out through the evaluations of tourists who had already visited the ECM and then left satisfaction ratings on TripAdvisor. The data indicate that the majority of tourists who visit the heritage site are foreigners, and of these, more men stand out. This immediately leads us to the need to make the ECM better known, in order to attract more nationals of all kinds to visit the site.(TRADUÇÃO NOSSA)