Perfil dos consumidores de pescado dos estudantes da Faculdade de Veterinária

Abstract

The consumer profile is one of the most important factors to understanding the consumption standard of any food product. The present study is aimed to undertand the habits/trends of FAVET students regarding fish consumption, in order to understand the main factors that affect its consumption.The study was cross sectional nature, with a descriptive and qualitative approach. The selection of participants was based on non- probabilistic convenience sampling. To collect data, an adapted questionnaire virtual was applied, with questions related to the characterization of the consumer profile and thrends in fish consumption.The data were analyzed using simple descriptive statistics, presented in the form of graphs and table. A total of 226 participants, participated in the study, mostly female (62%), around 41% with a fame income of 1-3 minimum wages and 85% with incomplete higher education. The participants consumed fish more than once a week (47.4%), in their homes and restaurants (50%), with a preference for consuming grilled and fried fish. The majority of participants purchase their fish at the market (47%), preferring to purchase it whole and fresh. Most participants consume fish due to its flavor, aroma and because it’s considered healthy. Participants consumed fish more than once a week (47.4%), in their homes and restaurants (50%), with a preference for consuming grilled and fried fish. The majority of participants purchase their fish at the market (47%), preferring to purchase it whole and fresh. Most participants consume fish due to its flavor and aroma and because it is considered healthy. The fish most consumed whole and fresh is horse mackerel. In relation to other types of fish that purchased fresh, without viscera and shells, mostly participants consume shrimp. As for processed fish, most consume canned tuna and canned sardines. Fish consumption is mainly conditioned by price (42%). It’s concluded that fish consumption of FAVET students is influenced by economic and social factors and the search for a healthy lifestyle