Alcance dos conteúdos da secretaria de estado da juventude e emprego (SEJE) publicados nas redes instagram para os jovens

Abstract

In a context in which social networks play a fundamental role for organizations, since they make it possible to increase visibility, reach a wider and more segmented audience and create a lasting connection with the target public by providing content that adds value to communities, without much investment, Organizational Communication in the context of social networks takes on a prominent role, that is, it gains centrality within any type of organization, regardless of its size. In general terms, the research seeks to analyze the reach of the content published by the State Secretariat for Youth and Employment (SEJE) on the social networks Facebook and Instagram for young people. In analyzing SEJE's content on social networks, we came up with the following question: what is the reach of the content published by the State Secretariat for Youth and Employment (SEJE) on the social networks Facebook and Instagram for young people? To answer this question, we used content analysis as a data analysis technique, through comparative analysis, which seeks to investigate things or facts and explain them according to their similarities and differences, to detect what is common between them. The data obtained in this research shows that Facebook has been the platform favored by SEJE's target audiences over Instagram. Posts made on Facebook had a greater reach than posts made on Instagram. The content published by SEJE on its Facebook page and Instagram profile does not reach individuals in areas far from the provincial capitals. And there is no specific city abroad where these SEJE channels have a massive presence. And most followers on both platforms are young men aged between 25 and 34