As motivações da audiência para a participação online: um estudo de caso da página Unay Cambuma no facebook

Abstract

Studies in journalism have devoted special attention to the study of traditional media, television, radio and newspapers, as well as the audience of these media. Today, with the development of technology, the world has seen the emergence of new media, such as Facebook, whose audience has been growing, however, studies are still scarce. Among the various uses and applications that the public has for Facebook, this is a platform where the majority of the audience intensely expresses their satisfaction or dissatisfaction from their daily situation in economic issues such as unemployment, absence or salary delay in work and also social issues such as corruption, poor service in hospitals and merkat, abuse of power and sexual harassment and many other life uncertainties. Therefore, the present research framed in audience studies focused on the Facebook page Unay cambuma with the research problem being the reasons that lead internet users to participate in the page. The wall under analysis has around 4,200 followers. During the investigation, quantitative and qualitative method was applied with the snowball technique, which allowed the identification of 40 interviewed internet users. Among other aspects of the analysis, a survey showed that internet users seek information “hidden truths” that the mainstream media does not transmit. In this process, the debate on this information takes place in two environments, the online on the Unay Cambuma page and the offline space, the last is where it is widely discussed. It ́s found that internet users are in the “information” stage of participation where they only seek to be informed, but the discussion of content is not extensive and is actually exposed on the page by the same number of people who read it, with women participating less than men with the justification that most internet users bring that they fear future issues from their participation on that page. So, they simply prefer to like from time to time. Another group that participates less for the same reason are internet users who work in the State apparatus. The page is characterized by anonymous publications and the administrator explained the reason by showing that he suffers from threats, which is why he does not reveal his identity and that of the Internet users he has as sources of information. And finally, the reseach noted that there is a common objective between the sources and the administrator, to solve social problems by transmitting information and there is cooperation between both parties in hidden identities and as a safe alternative is anonymity