O papel das relações públicas na construção de uma identidade corporativa: caso de estudo Associação para o desenvolvimento juvenil – Khandlelo

Abstract

This study investigates the role of Public Relations (PR) in the construction of corporate identity, using the Association for Youth Development – KHANDLELO as a case study. Corporate identity is essential for the public perception of an organization, influencing its relationships with stakeholders and its image at community. PR plays a crucial role in managing this identity, shaping how an organization is perceived and communicating its mission and values. This study analyzes the PR strategies employed by the Association for Youth Development – KHANDLELO to build and maintain its corporate identity, examining how these strategies affect the image and broadcast of the organization. Through interviews, document analysis and review of relevant literature, this study provides metrics into how PR can be effectively used to strengthen the corporate identity of non-profit organizations