Descodificação de conteúdos do “fala Moçambique” pela audiência dos bairros da cidade Maputo e Matola: um estudo de caso dos bairros Maxaquene “B”, Malhangalene “B” e Singathela

Abstract

Audience studies seek to understand the other side of communication structure, the receiver. Although they are often measured in masses, audiences are set of heterogeneities with an active role in choosing the contents to watch but also in choosing the meanings to attribute. The object of this research is the audience of Miramar news program, FalaMoçambique, in the neighborhoods of Maxaquene “B’’, Malhangalene “B’’ and Singathela, seeking to understand how these groups interpret the news program according to the behaviors and habits arising from the cultural system. This research is based on the perspective of cultural studies, which consider personal experiences and originating from the social system as an important factor in the act of reception communication activities. Particularly, Stuart Hall’s Encoding-Decoding model, which assigns three hypothetical positions of interpretation, served as a theoretical foundation for understanding aforementioned neighborhood’s meaning attributed to FalaMoçambique