Comunicação organizacional integrada como ferramenta de sucesso no Centro de Ensino á Distância (CEND) da Universidade Eduardo Mondlane

Abstract

This study examines organizational communication at the Distance Learning Center (CEND) of Eduardo Mondlane University. Therefore, based on studies by Kunsch (2003), the integrated organizational communication as a philosophy that directs the convergence of diverse areas, allowing synergistic action while simultaneously serving as a strategic tool that can be used by institutions. The main study is objective to understand how the communication system works in Distance Learning Center, in order to verify whether they present organizational communication from an integrated perspective. Using the combination of qualitative and quantitative, in a sample made up of 8 CEND employees, the data reveal a diverse team in terms of age, experience and training, as well as highlighting challenges in the interaction between sectors, pointing to the need for a communication strategy more integrated. It is therefore concluded that current communication is effective, however a integrated approach can optimize results, improvements were suggested in the dissemination of the communication and strategies to overcome identified challenges.