Comunicação organizacional e recursos humanos: o papel da comunicação interna na motivação e retenção de colaboradores- o caso da Caetano Fórmula

Abstract

This work looks at the role of internal communication in motivating and retaining employees, a subject that is directly linked to organisational communication and human resources because it deals with the public within the company or institution. The study was carried out specifically at the Caetano Fórmula company. Internal communication has a major influence on employee performance and, when practised well, can have a direct impact on employees' retention in organisations. However, many companies and institutions don't focus much on Internal Communication and end up devaluing its practice, either because they don't recognise its relevance or because of the limited efforts made by the Communication/Public Relations sector. Therefore, this research aims to answer to what extent the internal communication assumptions suggested by Curvello (2012) contribute to employee motivation and retention at the Caetano Fórmula company. In order to better understand the variables involved, a mixed approach (quantitative and qualitative) was used and data was collected through structured interviews with representatives of the organisation, as well as questionnaires addressed to employees. The results of the research indicate that the assumptions of Internal Communication, suggested by Curvello (2012), partially contribute to the motivation and retention of employees in the company indicated here.