Marketing linguístico - estratégias da linguagem publicitária

Abstract

Through this study, I intend to defend the existence of Linguistic Marketing, which arises through the manipulation of the linguistic elements that make up the advertising text. I consider the instruments of this manipulation to be what I call advertising language strategies. This study consists of five chapters. In Chapter I, the Introduction, I present the topic and the reasons for choosing it, the motivation, the problem, the hypothesis and the importance of the study. In Chapter II, I present the Theoretical Framework, where I discuss the positions of some authors in relation to Language, Advertising Language, Marketing, Persuasion and Leech's definition of Rhetoric. Chapter III is the Methodology section, where I explain a little about how I went about finding the texts and what criteria I used to define the object of this study. In Chapter IV, I do the analysis, separated into two levels, one on the image (based on the representation of the advertising image through billboards) and the second, which I call the practical analysis, which is based on the theoretical basis I bring to this study. In Chapter V, I present the Conclusion and Recommendations for further studies in this field. Finally, in Chapter VI, because everything I write does not come entirely from my competence, I present the Bibliography I cinsulted(TRADUÇAO NOSSA)