Estratégias a nível discursivo com vista a persuadir o público para a utilização dos produtos/serviços do Banco comercial de Moçambique

Abstract

This project aims to study the discursive communication strategies used to persuade the population to use the products/services offered by Banco Comercial de Moçambique. The work comprises 4 (four) chapters, supplemented by a bibliography and annexes. The annexes consist of a survey model for the actual public and an interview script for the potential public. The first chapter gives a brief overview of the country's socio-economic situation after the signing of the Peace Agreement in 1992, which will allow us to identify the problems we want to raise, the objectives and the reasons for choosing the topic. The second chapter presents the theoretical assumptions, discussing the concepts considered relevant to the approach to this topic. The third chapter refers to the methodological procedures to be followed in order to achieve the objectives of the work. The fourth chapter presents the conclusions that can supposedly be drawn after all the questions inherent in the study have been asked. (TRAQDUÇAO NOSSA)