Diagnóstico estratégico do turismo no distrito de Massinga

Abstract

Mitigating the negative impacts and enhancing the positive impacts of tourism necessarily involves a strategic planning process that allows you to define clear development guidelines, establish consensus among stakeholders and create an optimized structure of objectives for territories with potential tourist. Considering this premise, this work aims to carry out a strategic diagnosis to development of tourism in the district of Massinga, based on the assessment of tourist supply and demand. To reach With this objective, an inventory of the tourist offer was carried out, through the survey of all resources that make up the tourist offer in the district of Massinga and analysis of tourist demand through the data available to tourist establishments registered on TripAdvisor, with the data being analyzed using mapping using ArcMap 10.6.1 and statistical analysis using the Statistical Package for the Social Sciences (SPSS). You results indicate that the Massinga district has enormous potential for tourism development, demonstrated by the existence of 71 tourist establishments with capacity for 873 rooms and 1262 beds and a diversity of resources that in 2021 alone attracted around 3068 visitors. This potential, however, is still underutilized, which is why it is recommended that a strategic tourism development plan be drawn up in the district, improvement of aerodrome conditions, registration of tourist establishments on promotion pages tourism such as TripAdvisor and Booking, as well as the intensification of tourist signage. (TRADUÇÃO NOSSA)