O papel dos eventos culturais na promoção dos destinos turísticos: caso do Tofo na rua praia do Tofo

Abstract

Cultural events are a way of providing an authentic and enriching experience to tourists, who seek to interact with local culture and experience the destination's unique cultural traditions and practices tourist. The research seeks to analyze the role of cultural events in promoting tourist destinations, focusing at the tofo event on the street at tofo beach, as the event has become a segmentation of tourism very popular with tourists. By carrying out this research, the aim was to describe the importance that cultural events bring to destinations, analyze tourist satisfaction in relation to the event and identify the real contribution of the event to the promotion of Tofo beach. The methodology used was quantitative and qualitative approach, of an exploratory nature, as it sought to explore the review of literature by consulting literary works that address issues of events and promotion of destinations Touristic. Data collection was carried out on Tofo beach, with interviews with the event organizers and questionnaire for tourists based on their availability to respond. The study concluded that the event tofo on the street takes on the role of increasing the visibility of tofo beach, attracting more tourists to the region mainly during the event period, bringing appreciation to local culture, diversifying activities and tourist offer of the destination. Respondents were satisfied with the event and it exceeded expectations. Per end, it is recommended that the organization seek government support, investment in marketing and partnerships with several local tour operators.(TRADUÇÃO NOSSA)