Animação turística como factor estratégico de combate à sazonalidade na praia de Tofo

Abstract

The main objective of the present study is to understand tourist entertainment as a component of existing supply on Tofo beach as an influence in combating seasonality, through activities offered and filling visitors' free time. It should be noted that studies around this work, its approach is based on tourist entertainment, purposes, modalities, characteristics, tourist entertainment activities, tourist seasonality, factors that influence the study of seasonality, its causes, strategy for managing seasonality and impacts of seasonality. It matters highlight that tourism has generated many direct and indirect jobs during periods of greater flow tourist. In this sense, the aim is to promote the development of this topic for decision-making in strategies that aim to mitigate this phenomenon. The methodological approach that characterizes this research is known as qualitative research. As for the objectives, it is classified as research exploratory and descriptive, explanatory and statistical methods were used for analysis and writing of data collected through technical procedures such as bibliographic review; preparation fieldwork; data collection; analysis, interpretation and processing of data, preparation of the final report through questionnaire survey. And based on the diagnosis made on Tofo beach, and technicians from AHTPI, DPCTI and CMCI as a way of confronting actions taken to combat the issue of tourist entertainment, seasonality and structuring of activities. It was possible to draw best recommendations to be implemented based on the reality of tofo, with the results obtained within the scope of the research will allow to awaken the interest of the public and private sector, local community, for the decision-making on the quality of investment in tourist entertainment activities, in planning and execution, thus contributing to the local development process, as the activities in the receiving community, where it will promote the tourist destination and the local economy. (TRADUÇÃO NOSSA)