Avaliação do Impacto do Portal do Bank Supervision Application: BSA nas estratégias de marketing da solução e na gestão de anomalias

Abstract

With the growth of Internet users, among them, organizations, the need arises, on the part of these, to offer consumers, information, communication, customer service and sale of products in real time, which motivates Information Systems developers to create systems based on Internet Technology. The BSA Support Office (BSO) - Bank of Mozambique (BM) is one of many Mozambican organizations that are not taking advantage of the Internet to improve their business which is currently restricted to communication via telephone, email and physical documents, to a small and restricted clientele and to a fixed opening hours. It is in this context that BSO intends to create the Portal for Bank Supervision Aplication (BSA), which is a banking supervision application integrated in the BM with the objective of facilitating the off-site 1 and on-site 2 supervision processes of financial institutions by the Central Bank. This Portal will have the objective of marketing and maintaining the BSA. The present work presents a set of results obtained from the evaluation carried out on the implementation of the BSA Portal. This research was carried out in parallel with surveys that were addressed to customers (users of the application) and those responsible for the application (members of the BSO), where an attempt was made to bring to work an understanding of the management of marketing activities and anomaly management of the company. application developed by the BSO, which is the office responsible for the application. (TRADUÇÃO NOSSA)