Estratégias de comunicação de organizações federativas: caso da Associação moçambicana para a promoção do cooperativismo moderno - AMPCM

Abstract

This research has as its theme "Communication Strategies in Federative Organizations. The point of analysis is the Mozambican Association for the Promotion of Modern Cooperativism (AMPCM), with the aim of perceiving the flow of communication between the aforementioned organization and its members who are the cooperatives. To what extent is the AMPCM Communication Strategy binding and comprehensive for its members, in a context in which some cooperatives affiliated to this organization have their own communication strategies, whose lines of force may not coincide with the strategy of the parent organization. This research work, in addition to seeking to understand the communication flow of the AMPCM with its members, brought to the fore the need for organizations to adopt a communication strategy to allow good communication from the inside to the inside and/or from The present work will contribute to the production and addition of material on institutional communication, as well as serving as a reference for the development of future research on the subject.