Endomarketing como ferramenta chave para o crescimento da empresa – estudo de caso da empresa Ecobank

Abstract

This paper proposes a case study of the company ECOBANK in relation to the techniques of endomarketing and internal communication of the organization in recent years (2021 – 2022. The objective of the analysis is to demonstrate the benefits of the conscious and active implementation of endomarketing in institutions today, because looking at the relationships of directors and employees and/or collaborators and other employees, allows the creation of a positive image of the company and highly productive generating profits on investment. The “Motivation ” factor will also be highlighted in this work because what makes the employee perform their function with their best energy is motivation, stimulated by the management of the company through the responsible bodies. At a time when technological advances are imminent, products and services are diverse and competition is close, the differential is also in the way the employee perceives the company, due to its good image and reputation, not to mention the fact that it will become a strong competitor of the company, since there are currently facilities for starting a firm in the market, using the available technological tools. This paper addresses the importance, techniques and tools of endomarketing and the advantages arising from the implementation of this area of marketing in any company, highlighting the employee as a great ally of the success of the organization