A comunicação Interna nas organizações: uma análise do processo de comunicação na ECA-UEM em tempo da pandemia da Covid-19

Abstract

This work addresses internal communication at ECA-UEM in times of the COVID-19 pandemic, and aims to analyze the procedures and/or internal communication mechanisms used by ECA-UEM during the covid-19 period, and had the following objectives specific, identify the strategies and means used by ECA-UEM during the COVID-19 pandemic, describe the management of ECA-UEM's internal communication during the COVID-19 pandemic and evaluate the flow of internal communication used by ECA-UEM during the pandemic, and for this purpose, a qualitative method was used to measure the level of effectiveness and efficiency of the communication employed by the institution during the period under study. He was It was possible to verify that ECA-UEM did not communicate efficiently, since, from the results of the surveys, we realized that students do not know the internal communication channels of ECA-UEM, and all respondents were unanimous in stating that they did not use any type of communication. channel to clarify their doubts during the COVID-19 pandemic, which may indicate a lack of knowledge or confidence in the ECA- UEM internal communication media, it was also found that students are not satisfied with the internal communication used by the institution during the covid-19 pandemic, which may indicate inadequate internal communication circulation.