Análise do marketing digital e sua relação com o Turismo no Município de Inhambane

Abstract

The purpose of this work is to make a theoretical and practical contribution to the wide range of of importance of digital marketing in tourism, since since the emergence of the covid- 19 the internet gained greater prominence and increased its level of use, whether for purchases and reservations made online, increase of digital companies on how to exist competitiveness between tourist destinations and adjust digital marketing tools. In addition, tourism has witnessed the emergence of a wide range of new trends, many of them linked to to the digital world, where “new tourists” are always online. the technological development leads to a new communicational paradigm in which tourist agents have to adapt to the new reality and enjoy much more marketing strategies that involve a digital aspect. Tools such as the website and social networks are fundamental in this new context, for the communicational development of tourism agents. The work analyzes the potential of digital marketing strategies and their relationship with tourism in the municipality of Inhambane. The method used was based on a bibliographical review and fieldwork, aided by a technique of interview and systematic observation. The results obtained indicate that, regarding the profile of tourists who visit the municipality of Inhambane are mostly National and South African tourists. It was also found that digital marketing is of significant importance in tourism promotion in MI. Digital marketing strategies and tools are tripadvisor, booking and websites. The level of use of marketing in IM is from social media through digital platforms. (TRADUÇÃO NOSSA)