Avaliação do grau de satisfação dos turistas em torno das actividades de mergulho na Praia do Tofo

Abstract

Tofo is a famous diving destination, mainly for great marine life encounters. so still there are no studies that reveal the satisfaction of tourists who practice diving in Tofo, as well as, that analyze their profile. The knowledge of these characteristics is fundamentally important to know the profile of its target public, elaboration of products adapted to the needs of the same and to understand about the Image they have, around Tofo as a diving tourist destination. The present work aims to: identify the profile of tourists who practice diving, assess the degree of satisfaction of tourists who practice diving activity and identify the factors that influence the degree of satisfaction of tourists who practice scuba diving in Tofo. To carry out this work, it was through the evaluations of tourists, who have already visited dive establishments in Tofo and stayed on TripAdvisor from 2008 to 2022. results indicated satisfaction on the part of tourists who practice diving and it was found that there are some factors that influence the satisfaction of these tourists. The results obtained allowed identifying aspects to be maintained or improved, to improve Tofo's image as a tourist destination.(TRADUÇÃO NOSSA)