Análise da cadeia de comercialização do tomate - Solanum lycopersicum L. no Município de Boane no ano de 2015

Abstract

The main objective of this work is to analyze the marketing chain of Tomato (Solanum lycopersicum L.) in the Municipality of Boane in 2015. The data collection process was based on semi-structured interviews, having been selected from a total of of 87 producers and 105 retail traders, 13 producers and 11 retail traders corresponding to 15% and 10% of the total of producers and retail traders, respectively through intentional non-probability sampling. The variables analyzed were the Producer, Wholesaler and Retailer Margin. The results show that the tomato marketing process in the Municipality of Boane takes place under the intermediation of two actors, in this case, producers and retailers, and this activity is triggered by two types of marketing chains, namely, the simple marketing chain used by 23 .08% of respondents and semi-complex used by 76.92% of respondents. These point to high perishability, poor accessibility of access routes from production fields to markets and incidence of pests and diseases as constraints that affect the marketing chain. In the simple marketing chain, the producer's margin was 100%, indicating that the producer receives 100% of the value that the consumer pays for the tomato. In the semi-complex chain, the producer's margin was 60% and that of the retailer was 40%, indicating that the producer receives 60% of the value that the consumer pays for the tomato and another 40% is received by the retailer. Therefore, the data show that intermediation in the chains influences the marketing margins of tomatoes in the Municipality of Boane, since the margins in the simple marketing chain are higher than in the semi-complex one, where there is intermediation in the marketing process (TRADUÇÃO NOSSA)