Riopele textêis Moçambique, SARL: planeamento estratégico

Abstract

The present work consists in the elaboration of alternative strategies for Riopele Têxteis Moçambique, SARL in order to overcome the critical situation it is going through. The work analyzes the general, operational and internal environments. The external environment is characterized by an increasing trend in GDP and GDPpc; significant reduction in inflation; currency stability and a stable political situation, festivals are favorable conditions of the external environment and constitute the opportunities that the company must take advantage of with success. However, there are also unfavorable conditions on which you must take actions to eliminate them, such as: a high rate of imports of fabrics and substitute products; the deficient transport system; the lack of a policy to protect the national textile industry. In the analysis of the operating environment (industry analysis), it was found that companies in the textile sector face problems related to: unfair competition from imported fabrics and second-hand products without paying customs duties; reduced sales due to the high price and low quality of the national fabric compared to imported and similar products; technological obsolescence of equipment; the lack of liquidity and the high level of indebtedness to banks and other creditors. Associated with these facts is also the problem of the low purchasing power of populations that are price sensitive and prefer to buy imported fabric, which is sometimes less durable than domestic production, as it is cheaper. It is necessary for the Government to adopt measures to create barriers to imports through customs duties, create funds or subsidies to encourage the textile industry in order to become competitive in the national market and be able to compete in the international market. In the internal environment, I verified the mission, objectives, global strategy and the 2) functional areas The strengths that put the company at an advantage were identified in relation to competitors, the weaknesses that endanger the life of the company as well as the strategic problems it faces, not forgetting the records of the current equity and financial situation, fps identified strengths are: the installed capacity that allows the expansion of the production; it is the only company in the country with technology and equipment to produce synthetic fabric; the location of the factory in a place where one of the Free Zones in the country will operate and the availability of cheap labor. Weaknesses are related to: excess workforce; technological obsolescence of equipment; the underutilization of installed capacity; the lack of staff.