Responsabilidade social das empresas como estratégia de desenvolvimento comunitário em moçambique. O caso da união geral das cooperativas - ugc (2004-2007)

Abstract

There has been no absolute consensus either as to the prior meaning of social responsibility and the obligations arising from it, or as to its performance by managers and their respective organizations. However, conceptualizing social responsibility as the degree to which an organization's managers carry out activities that protect and develop society beyond what is strictly necessary to directly serve the organization's economic and technical interests seems to be more or less widely accepted. Therefore, accepting the social responsibility of organizations implies the development of actions with the interest of society even if this does not directly contribute to obtaining the company's profit. This case study highlights the social responsibility of the general union of cooperatives (ugc) operating in Mozambique as a criterion for investment in social projects, an aspect that cannot be seen in isolation from the objectives of the ugc company, without dispensing with creation of mechanisms that generate profits to meet the needs of all the involved parties, both internally and externally. The results of the study indicate that the company in question is socially responsible in that, in addition to complying with its legal obligations, it seeks, through projects, to develop actions that promote social well-being and, through this, create a positive public image. Keywords: corporate social responsibility, community development and social projects