Competitividade do turismo em Moçambique: estratégias de turismo como factor de competitividade

Abstract

The present work has as its theme: tourism competitiveness in Mozambique, more specifically in terms of tourism strategies designed and implemented by the government to develop tourism and make Mozambique an attractive and competitive tourist destination. The relevance of the theme arises in the context of tourism being an important sector for the economy of many countries and of Mozambique in particular, when there is a rationalized use of resources. Therefore, the general objective of the work is to assess to what extent the strategies drawn up at the level of the public sector are effective in developing Mozambican tourism and making it competitive. To analyze the problem, several research methods were used, namely the descriptive, the quantitative, the analytical method and some interviews were carried out with people linked to the activity. As a result of the research, it was found that Mozambique has enormous potential, ranging from the natural beauty of its beaches to the cultural diversity and friendliness of the Mozambican people, which makes it a rich and privileged tourist destination. Most of the tourists who visit the country are motivated by personal ties and business, and the rest visit the country for leisure, recreation and vacations. The conclusions reveal that there is a great effort on the part of the government (mitur), in order to develop a competitive tourism in Mozambique that can be seen through the approval of instruments of tourism policy and legislation, increase of projects and volume of investments, increase revenue as well as the jobs created. However, tourism is not yet competitive, due to various constraints, infrastructure being one of the main ones, which makes it difficult for tourists to access tourist destinations and discourages investors. And to overcome such constraints, greater articulation and creation of synergies between public and private sector institutions and the local community is recommended in order to better take advantage of the country's natural advantages, benefiting the economy as a whole