A avaliação da estratégia dos correios de Moçambique num contexto de abertura do mercado postal à operadores privados 2002-2006: caso de estudo Correios de Moçambique

Abstract

This work aims to assess the performance of Correios de Moçambique, in a context of opening up the Mozambican postal market to other business operators. As part of the case study, the author used primary and secondary data. The collection of secondary data was based on the exploration of a series of documents consulted in the archives of Correios de Moçambique, newspaper articles, specific and general bibliography on the research topic, while the primary data were collected based on a questionnaire carried out. to the company's technicians. Correios de Moçambique was able to respond positively to the change in the market environment and the consequent entry of other postal operators. Therefore, the implementation of strategies: (i) improve accountability; (ii) raise the level of income; (iii) attract and develop talent to improve Correios' capacity; and (iv) starting over, erasing the past, allowed Correios de Moçambique to make profits from the 2004 fiscal year by virtue of meeting the targets set for sales of various products and services of Correios de Moçambique.

However, the conclusions of the work reveal that Correios should adopt a customer-oriented commercial approach and invest in the diversification of its products and/or services and be concerned with the modernization of its facilities. As a recommendation, the company should continue to improve customer service, increasingly publicize the benefits of its products and services, demand compensation from the Government on the universal postal service, request a review of the legal framework1 of the postal sector and continue to inject the necessary capital for priority investments. (TRADUÇÃO NOSSA)