Participaҫão comunitária na responsabilidade social empresarial: estudo de caso do mega-projecto mozal

Abstract

An increasing number of companies are engaged in practices of Corporate Social Responsibility, because at the current scenario, the adoption of ethical values by the companies is a matter of survival, in an increasingly competitive market, and in this way, the CSR comes to legitimize the existence of these companies. However, despite the significant penetration of CSR in the language and in business practice, its meaning remains diffuse and subject to different interpretations, even within academia. The Corporate Social Responsibility (CSR) is structured in three levels: (i) the internal level, focusing on the relationship between the employer and the employees of the company in its various aspects; (ii) the external level, which is based in the actions of the company for the benefit of the society in which it is inserted; (iii) environmental level, that is related to a set of attitudes, individual or collective, focused on sustainable development. The main objective of this study is to understand the perceptions and meanings of local communities on their participation in the decision-making process on the CSR practices of the Mozal company. The completion of this work was done from a case study, having obeyed the phases of bibliographic research, fieldwork, and the preparation of the report. From the research undertook our findings point that the perceptions of the community participation in the decision-making process of the CSR projects, are influenced by different stocks of knowledge about these practices, and determine how each individual interpret reality. On the other hand, the communities located around the Mozal has space to express their views and needs around the CSR projects which they benefit, however, the decision on the materialization of these projects is not on their hands, because Mozal detains the economic power