e-Marketing - caso: núcleo de artesanato Piri-Piri

Abstract

With the growing number of Internet users, including organizations and consumers, there is a need for organizations to offer consumers information, communication, customer service and sale of products and services in real time, which motivates information system developers create systems based on Internet technology, specifically the Web. Using the Internet and its tools provides a magnificent opportunity to monitor and understand the market, facilitating the process of developing and implementing the most convenient e-marketing strategies. The explosion and popularization of the Internet unleashed and gave rise to new forms of business, hitherto ignored in any business strategy. NAPP is one of the many Mozambican organizations that is not taking advantage that the Internet offers to improve its business, which is currently restricted to the local die sales (Fair), to a small and occasional clientele of which it does not register any information, to a fixed opening hours and subject to adverse weather conditions as this is an open-air fair. As a way to get around this situation, the present work reflects an implementation of e-marketing strategies for NAPP, which consists of a model of the NAPP system based on Internet technologies, more specifically the Web. The work addresses the fundamental aspects of e-marketing, with emphasis on Internet tools and the way they support e-marketing. Product, price, distribution and communication strategies in e-marketing are described; Aspects related to its evaluation and implementation are addressed where the Bullseye Internet Marketing model is used to predict the efficiency of the strategies. With all these elements, e-marketing strategies for NAPP are developed and implemented, resulting in a web-based NAPP management system.