O Papel das redes sociais na formação da imagem de destinos turísticos

Abstract

The aim of the research is to understand the role of social networks in the formation of the image of tourist destinations, as, currently, social networks have become an important tool in the promotion and dissemination of tourist destinations by tourism institutions, as well as, of the people who visit them. The fact that the tourist product has specific characteristics, social networks have a very important role in the formation of an image of tourist destinations, as it is through their publications that users have prior knowledge of images, places and tourist destinations with high level of detail, without leaving your location, thus awakening people's interest in visiting the destination. However, to carry out the work, the bibliographic research technique was used, based on ideas conceived by different authors that highlight social networks and the image of tourist destinations, with a view to obtaining a uniform and current approach. The results of this research show that social networks are one of the communication tools that contribute to forming an image of tourist destinations in the mind of the tourist or potential tourist, and the image is, in turn, one of the main elements that motivates tourists to visit a particular region.(TRADUÇÃO NOSSA )