Estratégias adoptadas pelos empreendimentos turísticos da praia de Tofo para mitigação da sazonalidade

Abstract

This monograph, with the theme of Strategies Adopted by the Tourism Developments of Praia de Tofo for the Mitigation of Seasonality, aims to analyze the strategies adopted to mitigate the impacts of seasonality. For this purpose, the methodological procedures adopted are summarized in bibliographical research, data collection in the field through interviews directed to managers of enterprises and technicians from DPCULTURI and CMCI as a way to assess the actions taken by them to face the problem. of seasonality. The results show that the months of April, July, August, October, November until the first half of January are peak seasons, and the low season is the months of February, March, May and June. The negative impacts being identified, in the low season of tourism, reduction of gains in tourism enterprises; decrease in workers due to lack of tasks and financial inability to pay; a decrease in revenue for the State and there were also positive impacts such as environmental and cultural revitalization; redevelopment of the beach. As a way to minimize negative impacts, tourism enterprises adopt promotional pricing strategies; media and social media advertising, creation of official web pages, word-of-mouth marketing, implementation of marketing strategies to attract customers; implementation of intermediation policies and outsourced services. And during the high season there have been actions for the good reception of tourists (welcome campaign, good service and training and qualification of all professionals in the tourism area), as a way for tourists to feel welcomed and always want to return to destiny. It was concluded that there is a need to improve different marketing strategies for different times and also that the key to the sustainable development of this beach lies in managing seasonality with the involvement of the government, private sector and the local community.(TRADUÇÃO NOSSA)