O papel dos eventos na atractividade turística do Município de Inhambane

Abstract

This work addresses the Role of Events in Tourist Attraction in the Municipality of Inhambane, which aims to understand the events in the promotional perspective and as a catalyst for visits and stays in this tourist destination. This research becomes important for an enrichment of the existing literature, which gives it relevance at a theoretical level and also offers a contribution at a practical level by providing new strategic marketing perspectives for organizations promoting events of this type of events in the Municipality of Inhambane, as other tourist destinations, destinations that intend to invest in this type of strategy to promote tourist activity. The work aims to evaluate the role of events in the attraction and tourism of the municipality of Inhambane, through bibliographic research techniques and fieldwork. And for the analysis of data collected in the field, descriptive and comparative methods were used. But carrying out the research in a period in which no event of tourist interest was held was identified as a gap for the study. The results of the work point to a deficient contribution of the Events in the tourist attraction for the Municipality of Inhambane. Therefore, it is believed that the research will broaden debates around the theme, will serve as a consultation and cognitive enrichment instrument, as an aid in the planning and organization process of and dissemination of Events for the promoters of Events. (TRADUÇÃO NOSSA)