Avaliação da satisfação dos turistas na cidade de Inhambane

Abstract

The city of Inhambane is considered the capital of tourism and has a wide tourist potential. However, there are still few studies that reveal the satisfaction of tourists, as well as that analyze the profile of tourists. The knowledge of these characteristics is of fundamental importance for market segmentation and the elaboration of products suited to the needs and expectations of visitors. This work aims to assess the degree of satisfaction of tourists in the city of Inhambane, characterize the profile of tourists who visit the city, identify the factors that influence the degree of satisfaction of tourists with the city and present recommendations for improving the image from the city of Inhambane. To carry out the work, questionnaires were applied to tourists who visited the city of Inhambane between January and June of the current year. The results indicated a satisfaction on the part of tourists with the city and it was found that there is a great possibility that they recommend the destination to friends or family. The results obtained made it possible to identify aspects to be maintained or improved, in order to retain tourists visiting the city. (TRADUÇÃO NOSSA)